SPRING-SUMMER 2024 COLLECTION
A DAY IN NEW YORK
For her new campaign, Soeur chose writer Violette d'Urso as muse for a day.
An urban, free-spirited woman who absorbs the energy around her and leads us with elegance through a stroll
along the streets of New York.
THE CAMPAIGN
Soeur invites photographer Sarah Blais and director Easton West to capture their vision of Violette d'Urso's daily life — a Parisian
writer based in New York. Images drawn close to her world: urban, artistic, effervescent. From the grid-like streets of Midtown to
those of the Lower East Side and on to Staten Island, Soeur celebrates elegance in motion.
VIOLETTE D'URSO
Franco-Italian by birth, Violette unveiled her debut novel in 2023 — "Même le bruit de la nuit a changé" — a book evoking
"a family investigation and the research I conducted on Italie from the 1970s to the 1990s, published by Éditions Flammarion".
A student at New York University studying art history, she divides her time between her favourite places and new discoveries.
THE COLLECTION
Soeur unveils a collection in colours as subtle as they are summery, crafted from noble materials and timeless cuts. A wardrobe of many facets: second-skin jersey, a denim suit, men's trousers paired with a white t-shirt, a long
dress in wool canvas, or a shorter one in cotton gabardine. Under the New York sun or anywhere else, Soeur imagines feminine silhouettes for a simple elegance that carries from morning to evening, leaving room for life to unfold. An ideal
urban wardrobe, to step into summer with ease.
