FRÈRE
« FRÈRE is a menswear collection.
FRÈRE is also an idea: getting dressed is a cultural act that speaks of the films, the albums, the books one loves.
FRÈRE is also an image. Or rather a series of images. That of a shirt collar, softened and twisted by time. That of a white vest, richelieu knit, carelessly
fallen at the foot of the bed. Or that of a pair of city trousers, in wool gabardine, breaking generously over a pair of worn canvas trainers.
FRÈRE is, of course, an elegance. Sometimes polished, readily classic, always nonchalant, never smooth.
But FRÈRE is above all an attitude — masculine, sensitive, fanciful, discreet, determined, smiling, charming, simple, by turns, from one moment to the next.
FRÈRE is all of this at once. »
The collection as seen by journalist Marc Beaugé.
Campaign photographed by Marc Kean.
Styling: Sarah de Mavaleix.
The collection is also available at our dedicated Frère pop-up at 103, rue Amelot in Paris and in a selection of Soeur boutiques*.
*Bonaparte, Saint-Pères, Guichard, Le Bon Marché, Les Galeries Lafayette, Milan, Madrid, London, Bordeaux and Lille.

