FRÈRE
« Frère is a menswear collection. Frère is also an idea: getting dressed is a cultural act that speaks of the films, the albums, the books one loves. Frère is also an image. Or rather a series of images. That of a shirt collar, softened and twisted by time. That of a white vest, richelieu knit, carelessly fallen at the foot of the bed. Or that of a pair of city trousers, in wool gabardine, breaking generously over a pair of worn canvas tennis shoes. Frère is of course an elegance. Sometimes refined, willingly classic, always nonchalant, never smooth. But Frère is above all an attitude — masculine, sensitive, fanciful, discreet, determined, smiling, charming, simple, one after another, from one moment to the next. Frère is all of this at once. »
The collection as seen by journalist Marc Beaugé.
Campaign photographed by Marc Kean.
Styling: Sarah de Mavaleix.
The collection is also available in our pop-up store dedicated to Frère at 103, rue Amelot in Paris and in a selection of Soeur* stores.
*Bonaparte, Saint-Pères, Guichard, Le Bon Marché, Les Galeries Lafayette, Milan, Madrid, Londres, Bordeaux and Lille.

