SOEUR / LIDO
First strokes.
Soeur launches its first swimwear line in collaboration with the Venetian brand Lido.
A summer capsule comprising three swimsuit styles with a clean, sculpting cut, a striped shirt dress, a light skirt and essential beach accessories.
THE COLLECTION
Precise cuts, deep and timeless colours with Italian notes (Pistacchio, Caramello, Bacio), made in Italy craftsmanship — Lido and Soeur combine their expertise
and their tastes to offer three elegant and technical swimsuit styles.
New classics accompanied by the wide stripes of a wrap skirt like a pareo, a cotton voile shirt dress or a large beach
towel. Pieces to slip into the Borsa, the new canvas bag that will accompany you on the sand or elsewhere.
ABOUT LIDO
Lido was born from the desire to create practical swimwear, defined by a timeless, minimalist aesthetic,
that takes a subtle step aside from its Italian roots, with a contemporary touch.
The brand takes its name from the island of Lido where it was founded, at the heart of the Venice lagoon – a place long associated with leisure and understated elegance.
Lido is designed to last. Each piece, made in the north of Italy, is crafted with a keen eye for detail, in superior-quality fabric with a second-skin feel.
Lido is above all committed to imagining fluid silhouette shapes, easy to wear, that offer true freedom of movement while following the lines of the body.
THE CAMPAIGN
Soeur and Lido immortalise their collaboration in Venice, a setting steeped in history on the shores of the island of Lido, near the Adriatic Sea.
The collection is revealed, photographed by Ben Beagent, and worn by Tanya Ruban. A refreshing leap into summer.
